Brand & Growth Workshop. A brand strategy workshop for leadership teams.
Growth stalls without foundations. This is where we build them.
The thinking behind your brand usually lives in the heads of the people who run the business. How it's positioned, who it's for, what it turns down. It's never been written down, so everyone selling and marketing the business is working from a guess.
The Brand & Growth Workshop gets it out of those heads and onto paper. One day with your team, then a full brand strategy within two weeks, with a clear recommendation for what to do next.
What happens in the room
The right people in the room.
Usually your leadership team, and sometimes your marketing or sales team too, depending on how the business is set up.
Your place or ours.
The studio in Abergavenny, or your office if getting the team off site is the harder ask.
It's a working session.
We're not presenting to you. Your team does most of the talking, and we write down what you actually mean, which is rarely what the current website says.
Nothing gets designed on the day.
No logos, no colours, no layouts. The moment design enters the room, the argument stops and everyone starts having opinions about type.
We do the homework first.
We research the business beforehand and use the Clarity Call to shape the questions, so the day is built around you.
How the day works
Every workshop is built around your business. Before the day, Jess researches the business and uses the Clarity Call to plan the questions.
On the day, it's open, honest questions, difficult conversations and the odd debate: where the business wants to be in five to ten years and how it gets there, how it wins customers, what it does well, who it's really for, and what it would turn down. The aim is to get everything out of your team's heads and onto the table.
Then Jess analyses it all and turns it into your brand strategy. That's what the next two weeks are for.
What you get
On the day: the decisions. Who you're for, who you're not for, and how you want to be seen.
Within two weeks: your brand strategy. A full document that sets out how your business talks about itself:
Where the business is going.
Your growth goals for the next five to ten years, how you plan to get there and how you win customers, so sales and marketing are set up to support it.
Positioning.
Short enough that your team can repeat it under pressure.
Who you're for, and who you're not.
In writing, so turning work down stops being a judgement call somebody makes alone.
Messaging and tone of voice.
What a copywriter, designer or new hire needs to get your language right first time.
Values and messaging pillars.
What every piece of marketing should come back to.
A plan for putting it to work.
Where it helps, we show how it carries into your website and social media, with structure and sample copy.
We send it over for you to digest, then go through it with you on a call.
What happens after
Most brand projects stop at the guidelines. This one ends with a recommendation for what happens next, based on what your business actually needs. It might be a rebrand. It might be content. It might be guidance as your team grows. You don't commit to anything beyond the workshop until you've seen the strategy.
You take it from here.
The strategy is yours to run with. We book a follow-up at 90 days when you sign off, to see how it's going.
We guide your team.
Jess works alongside the people you already have.
We deliver it.
Alchemy builds and runs it: identity, website, content, social, animation.
Where we deliver it, you'll see progress within six weeks of signing off the next step: everyone in the business clear on the decisions, what happens next, and what you and Alchemy each need to do to put them to work.
No capped rounds of amends. Plenty of businesses have paid an agency, run out of revisions and been left with work they didn't like. We keep going until you're happy, because we only publish work we're proud of. It rarely takes many rounds, because the strategy is settled first and we ask for feedback at the right points.
Who it suits
Businesses that have outgrown how they describe themselves.
SMEs turning over roughly £500k to £15M. Usually something has changed. A service was added, the business moved upmarket, or it came through a buyout, and the language never caught up.
The clearest signal is simple. If two people on your leadership team describe the business differently, your buyers are getting both versions.
Selected work
Three brands that started in the same room.
What clients say
“From the very first branding workshop, I felt truly seen and heard. They helped me articulate thoughts and feelings I'd been struggling to put into words, which was such an amazing breakthrough.”
Yasmin Neves “We weren't looking for 'just a logo' or a marketing exercise. Jess took the time to truly understand our business, our culture, our values and our long-term vision before putting pen to paper. They deliver insight, strategy, creativity and a genuine partnership.”
Lee Horton, Athena Security Solutions “From the first step to the last, they asked brilliant questions and listened intently to the answers. What they built for me works better than I could have imagined.”
Gareth Thomas
What it costs
£2,000 to £5,000 plus VAT.
That covers the day, the analysis afterwards and the full strategy document.
Where you land in that range depends on the size and complexity of the business, not how many people are in the room. A £15M business with one founder in the workshop still has more to work through than a £1M business with a team of six. We confirm the figure on the Clarity Call before anything is booked.
What we won't do is promise sales figures that depend on things outside our control. What we promise is a brand and growth engine built to attract the right leads, from the right audience, at the right price point.
Common questions
What is a brand strategy workshop?
A working session where your team decides where the business is going, who it's for and who it isn't for, and we write it down. It's planned around your business, then runs on open, honest questions. Nothing is designed on the day. Within two weeks you get a full brand strategy, and everything built afterwards is briefed against it.
How much does it cost?
£2,000 to £5,000 plus VAT, including the strategy document. Where you land depends on the size and complexity of the business. We confirm the figure on the Clarity Call.
How long does it take?
One day on site. The strategy follows within two weeks.
What happens after the workshop?
The strategy ends with our recommendation: you take it from here (with a follow-up at 90 days), we guide your team, or we deliver it. You decide once you've seen it.
Who should be in the room?
Usually your leadership team, and sometimes your marketing or sales team too. We'll suggest who to bring on the Clarity Call.
Before you book
You can run a version of this yourself.
The five brand workshop exercises that do most of the work are free to use, and if you want to know what a brand discovery workshop produces before paying for one, that is written up in full. If you would rather run the whole thing without us, the guide to how to do your own brand strategy covers it end to end. Where a business sells through a team, there is a strong case for putting your sales team in the workshop rather than briefing them after the fact.
Free download
The checklist we run before every workshop.
Twenty things we check before we start any brand build. Use it to find the gaps in your own brand: where it is vague, where it is inconsistent, and where it is quietly costing you work. Add your email and we will send it straight over, plus the occasional note when we publish something worth your time.
Book a Clarity Call.
Thirty minutes to talk through where the business is and what you want to change. We'll help you work out what you need, whether we're the right people to help, and if we're not, who would be.