Legal
Cookie Policy
Last updated: 30 October 2026
This page explains what cookies and similar storage we use on alchemybranding.studio, why, and how you can control them. It sits alongside our Privacy Policy.
What cookies are
Cookies are small text files a website asks your browser to store. They do things like remember preferences, keep you signed in, or measure how a site is used. “Similar storage” (like localStorage) does the same job in a slightly different shape.
What we use
We split everything we use into two buckets: strictly necessary (the site can't work without it) and analytics & performance (only loads after you accept).
Strictly necessary
| Name | Purpose | Storage | Lifetime |
|---|---|---|---|
| alchemy-cookie-consent | Remembers whether you've accepted or declined cookies so we don't ask again. | localStorage | Until you clear it |
Analytics & performance
Google Tag Manager loads on every page to manage your consent choice, but it sets no cookies of its own. The analytics and advertising cookies below are only set after you press “Accept”. Before that, Google Consent Mode keeps measurement cookieless. If you decline — or if your browser sends a Global Privacy Control (GPC) signal, which we honour as an opt-out — none of these cookies are set.
| Name | Purpose | Set by | Lifetime |
|---|---|---|---|
| _ga / _ga_* | Distinguishes visitors so analytics can report unique vs. returning users. | Google Analytics (via Google Tag Manager) | Up to 2 years |
| _gid | Distinguishes visitors over a 24-hour window. | Google Analytics | 24 hours |
| _gat / _gat_* | Throttles request rate to Google Analytics. | Google Analytics | 1 minute |
| _gcl_au | Measures ad conversions (Google Ads conversion linker). | Google Ads (via Google Tag Manager) | Up to 90 days |
The Google Tag Manager container we use is GTM-KLKH973. If we add or remove tags inside it, we'll update this page.
How to manage cookies
- On this site. Use the cookie banner the first time you visit. You can change your choice at any time using the “Cookie settings” link in the footer of every page. If you switch to decline, we also delete the analytics cookies already set.
- In your browser. Every modern browser lets you view and delete cookies, and block them per site. Search your browser's settings for “cookies”.
- Opt out of Google Analytics globally. Google offer a browser add-on at tools.google.com/dlpage/gaoptout that opts you out across every site that uses GA.
Get in touch
Questions about cookies? Email hello@alchemybranding.studio.