Legal
Cookie Policy
Last updated: 11 May 2026
This page explains what cookies and similar storage we use on alchemybranding.studio, why, and how you can control them. It sits alongside our Privacy Policy.
What cookies are
Cookies are small text files a website asks your browser to store. They do things like remember preferences, keep you signed in, or measure how a site is used. “Similar storage” (like localStorage) does the same job in a slightly different shape.
What we use
We split everything we use into two buckets: strictly necessary (the site can't work without it) and analytics & performance (only loads after you accept).
Strictly necessary
| Name | Purpose | Storage | Lifetime |
|---|---|---|---|
| alchemy-cookie-consent | Remembers whether you've accepted or declined cookies so we don't ask again. | localStorage | Until you clear it |
Analytics & performance
These only load after you press “Accept” on the cookie banner. If you decline, none of this is ever loaded into your browser.
| Name | Purpose | Set by | Lifetime |
|---|---|---|---|
| _ga / _ga_* | Distinguishes visitors so analytics can report unique vs. returning users. | Google Analytics (via Google Tag Manager) | Up to 2 years |
| _gid | Distinguishes visitors over a 24-hour window. | Google Analytics | 24 hours |
| _gat / _gat_* | Throttles request rate to Google Analytics. | Google Analytics | 1 minute |
The Google Tag Manager container we use is GTM-KLKH973. If we add or remove tags inside it, we'll update this page.
How to manage cookies
- On this site. Use the cookie banner the first time you visit. To change your mind later, clear the
alchemy-cookie-consententry from this site's localStorage and the banner will appear again. - In your browser. Every modern browser lets you view and delete cookies, and block them per site. Search your browser's settings for “cookies”.
- Opt out of Google Analytics globally. Google offer a browser add-on at tools.google.com/dlpage/gaoptout that opts you out across every site that uses GA.
Get in touch
Questions about cookies? Email hello@alchemybranding.studio.