Medac’s Patient-Friendly Animated Explainer Video Success

Crafting an Impactful Animated Explainer Video

Medac Pharma, a leading pharmaceutical company near Hamburg, has been dedicated to treating oncological, urological, and autoimmune diseases since 1970. They focus on patient-centred products that support doctors and hospitals. When Medac needed to explain their innovative product, Metoject, they turned to Alchemy Branding. The goal? Create an animated explainer video that would help ease patients’ anxiety about self-administering new medications.

♦️ Discovery Session

♦️ Scripting and Casting

♦️ Vision Board

♦️ Concept Art

♦️ Storyboarding

♦️ Production

♦️ Project Overview

The Challenge: Making Complex Procedures Simple

Medac’s challenge was clear. They needed to explain a complex medication procedure in a way that was easy to understand. The animated explainer video had to reach a broad audience, including people of different ages. It was essential to balance simplicity with detailed information. This approach would help patients confidently use Metoject.

The Solution: Designing a Relatable Animated Explainer Video

Alchemy Branding used animation to simplify the complex process of using Metoject. We developed relatable characters that made the video engaging for all ages. These characters helped make the information easy to understand. The animation made the introduction to Metoject less intimidating, especially for those new to the procedure.

Character development:

By leveraging Medac’s brand identity, we created characters that felt authentic. They were central to making the video relatable and effective. Transitioning from this development phase, the final animation was both clear and concise.

Lasting Impact: A Video for the Future

Enduring Impact: A Future-Proof Animated Explainer Video

Given Medac’s global reach, the animated explainer video serves as a timeless asset. As healthcare regulations evolve, the animation can be easily refreshed and translated, effectively bridging language barriers. This future-proof approach ensures that the video remains relevant and accessible across cultures, helping Medac maintain its high standards in patient care and communication.