Gwent Police - Recognise and Respond
Woop, Woop, It’s The Sound Of Gwent Police
Gwent Police covers a vast territory, ensuring safety across five local authority areas. Their protection extends to residents, businesses, and visitors. They collaborate with other police forces and emergency services to optimise efficiency and resources. Officers receive comprehensive training and support encompassing legal matters, health, and overall well-being.
- Discovery Exploration
- Brand Transformation
- Digital Collaboration
- App Animation
Gwent Police aimed to redefine procedures, especially for front-line officers and those working in custody. This initiative, dubbed Recognise and Respond, demanded a distinct brand identity to introduce the new procedure to officers. The challenge was to create a compelling identity that simplifies understanding and encourages widespread acceptance.
Alchemy Branding first had a discovery session with Gwent Police to learn all about what the Recognise and Respond brand would become. Using this information, the team started working to create a unique, impactful brand identity. Not an easy task when you are already working within an existing brand that is so well known. However, by following our brand development process, Recognise and Respond began to take shape. From the vision board to the final designs, strategic colour choices and design elements were employed to convey strength and cohesion, ensuring that Recognise and Respond captured attention and conveyed significance.
Making an impact
The chosen colour palette and design elements were consistently integrated across various platforms, from digital interfaces to print materials; this allowed Recognise and Respond to stand out as a new identity working to support Gwent Police with the rollout of their new procedure. Social media content and messaging echoed this consistency, reinforcing the memorability of Gwent Police’s new approach to safety.
BEYOND THE LOGO
The project went beyond the logo, with Tiny Wizard Studio creating two animations that showcased Gwent Police’s supportive presence and explained the changes to officers in Gwent Police. An exclusive app was developed to equip officers with in-depth insights into Recognise and Respond. This technological tool bolstered their ability to uphold safety standards effectively.
ACHIEVING THE GOAL
Alchemy Branding’s collaboration with Gwent Police on Recognise and Respond highlights how a comprehensive brand identity can drive substantial change. It underscores the potential of a potent visual identity combined with emotive resonance, enhancing functionality and safety.
Ready to infuse your idea with a distinct identity? Reach out to Alchemy Branding now to embark on a journey of transformative branding.