Client: Broughton Bay Gin
Industry: Beverages – Artisanal Gin
Project Brief: Develop a distinctive brand identity for Broughton Bay Gin, inspired by the rich history and natural beauty of the Gower Peninsula, aimed at both the B2B and B2C markets.

Gin Branding Challenge

Broughton Bay Gin needed a brand identity that would encapsulate its unique blend of local heritage, natural elements, and artisanal quality. The challenges were multi-fold:

⭐ Creating a Unique Brand Identity: The gin needed to stand out in a crowded market with a story that resonated with both local buyers and adventurous gin enthusiasts.

⭐ Emphasising Artisanal Quality: Conveying the handcrafted, small-batch nature of the gin to emphasise its quality and the uniqueness of each batch.

⭐ Engaging Diverse Markets: Effectively appealing to both businesses and consumers by showcasing the gin’s versatility and unique flavour profile.

Gin Branding

Solution

Alchemy Branding Studio took a holistic approach to craft a brand identity that truly represents Broughton Bay Gin’s essence:

⭐ Logo and Visual Identity: We designed a logo that features a shield and sword, reflecting the historical discoveries and coastal heritage of Broughton Bay. This imagery, combined with modern typography, bridges the old with the new, appealing to a broad audience.

⭐ Colour Palette and Typography: Inspired by the seaside and rustic elements of Gower, we chose a primary colour palette of seaweed greens and ocean blues, complemented by earthy secondary tones to enhance the brand’s connection to nature and history.

⭐ Storytelling through Branding: Each element of the brand from the logo to the label tells the story of Broughton Bay, its untouched beauty, and its historical significance. This narrative is woven throughout all marketing materials, creating a compelling story that invites engagement.

Gin Branding

Results

The branding for Broughton Bay Gin has been instrumental in its successful launch:

⭐ Market Differentiation: The brand’s strong storytelling and visual identity have set it apart in a competitive market, resonating deeply with those seeking a unique gin experience.

⭐ Consumer Engagement: High engagement on social media and at local events, indicating strong market interest and consumer connection to the brand’s story.

⭐ Business Opportunities: Successful partnerships established with local businesses and inclusion in prominent gin subscription boxes, expanding the brand’s reach.

Gin Branding
Gin Branding
Gin Branding

“Alchemy Branding have been the perfect partner to get our brand off the ground! You get the level of professionalism, skill and design of a big agency but with all the benefits of a smaller one. The team have been fantastic to work with, flexible to our needs and produced work with impact. What shines through is an agency that puts you first and genuinely cares about your results. Highly recommend – 5* in all aspects! ”

Louise Fletcher Broughton Bay Gin
Gin Branding
Gin Branding
Gin Branding

Broughton Bay Gin’s branding not only communicates the quality and uniqueness of the gin but also effectively captures the spirit of Gower. Alchemy Branding Studio has crafted a brand identity that does more than just sell gin; it tells a story, inviting gin enthusiasts to become part of a larger adventure.

Ready to infuse your idea with a distinct identity? Reach out to Alchemy Branding now to embark on a journey of transformative branding.

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Want to see more brand transformations and how we helped support them with social media? Check out our fantastic client, Lavender and Lemon, to see the brand we’ve created!