Crafting Engaging Healthcare Explainer Videos for Cegedim
Transforming Healthcare Comms
In the fast-paced world of healthcare technology, clear and engaging communication is crucial. Cegedim Healthcare Solutions, a leader with over 50 years of experience, enhances patient care across the NHS through cutting-edge solutions. What began as a single healthcare explainer videos project with Alchemy Branding quickly expanded into a series of twelve, becoming a cornerstone of Cegedim’s digital marketing strategy.
♦️ Discovery Session
♦️ Scripting and Casting
♦️ Vision Board
♦️ Concept Art
♦️ Storyboarding
♦️ Production
♦️ Project Overview


Simplifying Complex Concepts with Healthcare Explainer Videos
Healthcare is inherently complex, making it challenging to convey technical solutions effectively. Alchemy Branding collaborated closely with Cegedim to distil their extensive knowledge into concise, accessible content. Our scripting focused on balancing technical accuracy with engagement, ensuring that the healthcare explainer videos were both informative and easy to digest—crucial for time-pressed professionals.

Storyboarding and Production: Bringing Healthcare Explainer Videos to Life
The storyboarding phase allowed us to transform the script into a compelling visual narrative, giving Cegedim a clear preview of the final product. This stage ensured that every detail, from language to visuals, was cohesive and aligned with Cegedim’s goals, ultimately leading to a seamless production process.
During production, we incorporated innovative elements that made the animations stand out in the crowded healthcare market. The result was a series of videos that resonated with both internal teams and external audiences, effectively communicating Cegedim’s complex offerings.

The Impact of Effective Healthcare Communication
The success of this project underscores the power of effective storytelling in healthcare marketing. By transforming complex information into engaging and accessible content, Alchemy Branding helped Cegedim not only reach but also impact their target audience, highlighting the importance of strategic communication in the healthcare industry.
Watch the finished product below…
See more of our work here.