Web Marketer Podcast
How we built and continue to grow the podcast identity for Web Marketer, one asset at a time
What We Did:
- Brand identity extension based on Web Marketer’s existing look and feel
- Podcast visual system including YouTube and Spotify thumbnails
- Launch and bi-monthly content campaign planning
- Social copywriting and video clipping for every episode
- Multi-platform scheduling and rollout (LinkedIn, Instagram, X)
Project Summary
Web Marketer had the strategy. They had the insights. They had the podcast. What they didn’t have, yet, was a brand identity that could bring it all together visually, and a content engine to get it out into the world.
We stepped in to create a podcast brand identity rooted in their existing aesthetic, and now run every aspect of the content execution: from visuals and captions to campaign planning and scheduling. What began as a design brief has evolved into a long-term partnership, one that delivers structure, consistency, and standout creative across every channel the podcast touches.
The Challenge
When Louis and Maelien at Web Marketer set out to launch The B2B Performance Marketing Podcast, they had one goal: cut through the noise and speak plainly about what actually works in B2B advertising.
They already had a strong visual brand, but podcasting demands its own creative rules. Content needs to be fast, consistent, and platform-aware. It needs to look good on Spotify thumbnails and LinkedIn carousels alike. And it needs a visual identity that feels part of the parent brand, without being a carbon copy.
At the same time, the Web Marketer team didn’t want to handle the ongoing social grind. They needed a partner who could not only bring the visuals to life but carry the campaign workload too, writing copy, creating assets, and managing the whole publishing schedule.
That’s where we came in.
What We Did
Our work began with building the brand identity for the podcast and quickly evolved into a fully embedded content partnership.
1. Designed to Perform
We started by creating a visual system tailored to the podcast’s unique needs. Drawing from Web Marketer’s existing look and feel, we developed:
- A bold, minimal visual identity that works across video, audio, and social
- Spotify and YouTube thumbnail templates for consistent, on-brand presentation
- Clear, legible type styling for mobile-first feeds
- Design assets that keep the podcast instantly recognisable, no matter the format
2. Campaign-Led Social Content
Beyond the visuals, we took on the full responsibility of producing the podcast’s content marketing. This includes:
- Bi-monthly content campaigns to support each new episode
- Full scripting of all social copy, including teaser posts, quote cards, bloopers, and behind-the-scenes content
- Clipping and editing video teasers tailored to platform-specific formats
- Designing all visuals and layouts to match the podcast’s identity
- Scheduling all content across Web Marketer’s platforms
Every post is built to serve a purpose, whether that’s delivering value, building connection, or simply making people laugh. Web Marketer signs off on each campaign; we take care of the rest.
What the client says
“The team at Alchemy have been invaluable in helping us get our podcast off the ground. Creating thumbnails for YouTube videos and blog posts and proactively creating and scheduling social content across all of our channels.
The high standard of work produced vs minimal time input needed is exactly what I need as a small business owner. And all tailored to our brand and our tone of voice. Can’t recommend highly enough.”
– Louis Halton Davies
The Result
The B2B Performance Marketing Podcast now shows up exactly as it should: sharp, credible, and instantly recognisable.
But more importantly, it shows up consistently. That’s because we’re behind every element, from the visuals to the publishing calendar.
Here’s what this partnership has already delivered:
- A visual identity that stands out in crowded B2B feeds and podcast directories
- Fully managed campaign creation every two weeks, freeing up the Web Marketer team to focus on clients and their podcast.
- Cohesive brand storytelling across Spotify, YouTube, LinkedIn, Instagram, and X
- A steady stream of high-quality content that’s designed to scale with the show
No content bottlenecks. No gaps in posting. Just a clean, repeatable system that keeps the podcast front and centre without ever feeling templated.
Final Word
You don’t just need a good podcast. You need it to show up well, everywhere. And if your team’s too busy running the business to handle the marketing machine behind it, that’s where we come in.
We built the system. We manage the schedule. We write the content.
All you need to do is press record.
We make ideas visible and keep them visible.
Find more of our work here.