Bean & Bread
Bean & Bread Branding
Bean & BREAD
Bean & Bread’s brand brings a touch of South Pacific charm to Abergavenny. It’s not your typical coffee shop; it’s an exceptional plant-based haven. Their space is airy, inviting, and uniquely designed with antipodean influences, a nod to Jess, the owner, and her time in Wellington, New Zealand. Since 2018, they’ve been serving exceptional coffee and a menu that caters to all tastes. Beyond their love for great coffee and food, sustainability is a core value. They’re committed to minimising their environmental impact and actively collaborate with like-minded individuals and businesses.
- Brand Strategy Workshop
- Brand Analysis
- Brand Guidelines
- Logo Motion
- Social Media Analytics
Our task was to help Bean & Bread gain a deeper understanding of their brand, to help them create cohesive marketing content. We delved into the essence of the business challenges, objectives and future goals. We brainstormed ideas for zero-budget and unlimited budget campaigns, with a strong emphasis on developing detailed brand guidelines, particularly focused on social media content.
We conducted an extensive exploration of the Bean & Bread brand, leading to the creation of comprehensive brand guidelines. We also analysed their social media data to evaluate the effectiveness of their brand on these platforms. This involved identifying areas for improvement and recognising their strengths through social media metrics.
BEYOND THE LOGO
Our efforts illustrated that Bean & Bread’s brand extended beyond their logo. With robust brand guidelines in place, any team member could create assets that maintained 100% cohesion across all touchpoints of the Bean & Bread brand.
With a deeper understanding of their brand and insightful social media metrics, Bean & Bread is poised to expand their brand and achieve significant milestones on social platforms.
Are you ready to build a brand that goes beyond expectations? Book a call with Alchemy Branding today and embark on a journey to create a brand that leaves a lasting impression.