Captivating brand identities

Our team of brand specialists blends art and science to craft brands that evoke emotion, leaving a lasting impression on your audience. We believe that a great brand is more than just a logo; it’s the feeling you leave people with. 

That’s why we’re committed to helping you create a brand that magnetises audiences and draws the crowds.

We pay close attention to every detail and communicate with you every step of the way to ensure that we deliver exactly what you need, on time, on budget, and on vision. 

With Alchemy Branding, you can be 100% confident that we’ll deliver the brand toolkit you need to succeed with no fuss, no frustration.

Our process

With our unique ‘alchemical’ process, our attention to detail and great communication, you can be 100% confident that we’ll deliver exactly what you need, on time, on budget and on vision. No fuss, no frustration. Just a brand toolkit that magnetises audiences and draws the crowds.


01 Discovery Workshop

Before we can start making magic, we need to truly understand your brand; its storied past, its present challenges, its ambitions for the future. We want to know how you see your brand and what you value, as well as how your consumers see you and what drives them. We also need to know what it is you want to achieve with your new identity and what you dream of being known for.

02 Vision board

Just as there are different ways to tell the same story; there are several aesthetic possibilities for your brand to consider when developing its visual identity. So before we start crafting your logo and building your identity, we need to take a moment to explore these possibilities and collaboratively decide in which creative path to take.

03 Concept creation

Now, the magic really begins with the creation of logo concepts. As these are born out of the information and insights uncovered in the discovery stage, and then inspired and guided by the aesthetic developed in the vision board stage, they will expressly reflect the unique personality of your brand and be rooted to your values.

04 Development & Refinements

If the logo is the face of your brand, then the identity is how it lives in the world. It’s the visual language it speaks to connect with consumers and adapt to different environment. This stage will focus on refining the logo, typography, colour palette, and other visual elements. As important as the logo is, it is actually the identity that unites the brand across touch points, driving recognition and memorability.  

05 Brand Guidelines

In this valuable stage, we create robust guidelines explaining every detail of how your new logo and identity works. An empowering tool to be used across your organisation, clearly explaining what to do and what not to do when creating brand communications. With this brand bible in hand, you and your team will have all you need to make a powerful brand impact through compelling consistency.


Before we say a fond farewell, we’ll guide your through your deliverables, offering advice on how to activate your brand for launch and even share some ideas for future marketing plans. We’ll answer any and all questions you have and make sure you have everything you need  to set the stage for your success.