BBQ Street Food Branding

Smoke & Slaw

Meet Smoke & Slaw, a culinary venture born out of a passion for Southern-style BBQ and a desire to connect with people through the joy of great food. Founded by a former police officer, Smoke & Slaw embarked on this flavourful journey after years of sharing unforgettable moments at the Jazz Fest music festival in New Orleans with friends who cherished music, fun, and Southern cuisine. Their BBQ adventure began with the quest for a taste reminiscent of the mouthwatering Cochon de lait Po-Boy, a pulled pork slider, experienced at the festival. Inspired by their love for Southern BBQ and exceptional sides, Smoke & Slaw started catering events, leaving satisfied customers craving more.

• Discovery Day
• Brand Transformation
• Media Tool Kit
• Ongoing Social Support

challenge

Navigating the world of BBQ and event catering, Smoke & Slaw faced a significant challenge: the absence of a well-defined brand identity that could serve as a strong foundation for their online presence and overall business strategy. With a compelling culinary concept in hand but without a clear direction, they needed guidance to create an impactful brand that would resonate with their target audience. That’s when Smoke & Slaw turned to Alchemy Branding for expert assistance. Our collaboration aimed to transform their vision into a cohesive and appealing brand, addressing their brand identity and online presence needs.

Solution

To address the challenges Smoke & Slaw faced, Alchemy Branding embarked on a comprehensive branding journey. We started by crafting a unique and memorable brand identity that perfectly encapsulated their passion for BBQ and event catering. This involved designing a captivating logo, selecting an enticing colour palette, and creating compelling brand messaging. Our holistic approach transformed Smoke & Slaw into a brand that not only served mouthwatering BBQ but also showcased their unique personality and offerings to a wider audience.

CRAFTING THE Identity

Crafting three to four concepts marked the development phase. Fonts, palettes, and subtle variations evolved based on Smoke & Slaw’s feedback. The brand guidelines consolidated the final choices, simplifying brand activation. Our Alchemists went beyond to provide mockups showcasing the brand’s versatility.

BEYONd THE LOGO

The journey led Smoke & Slaw to a pivotal moment: the launch of their revitalised brand across digital platforms, a significant milestone in their story. Adhering to meticulously crafted brand guidelines by Alchemy Branding Studio, they gained remarkable brand awareness and inquiries about their BBQ services surged. Alchemy Branding continues to work with Smoke & Slaw through a retainer, enhancing their social media presence and bringing their vision to life.

Ready to infuse your idea with a distinct identity? Reach out to Alchemy Branding now to embark on a journey of transformative branding.