Our 5 step process for developing your brand identity

Our 5 step process for developing your brand identity

Is your brand ready to be seen?

At Tiny Wizard Studio, we help brands magnetise their audience with spellbinding visual identities. 

We call it magic but promise it’s not just smoke and mirrors. 

Your Awesomeness + Our Spellbinding Branding & Design Skills = Droves of raving fans ready to buy!

The age of the faceless, corporate organisation is over. Consumers want to know the faces behind their favourite brands. 

They want to hear their origin stories. 

They want to FEEL something emotionally. 

People buy from people. They buy even more from people that they like and connect with. People that they believe in.

To ensure you feel taken care of and confident that you’re in safe hands, we’ve developed a robust process, to ensure you have ownership every step of the way. 

Each step is as important as the next and leads to a brand identity that is powerful, potent and full of personality. 

Here’s how the Tiny Wizard process empowers brands with the tools they need to market their products and services to generate real results.

Here’s our 5 step process for developing your brand identity. 



Before we can start creating magic, we need to truly understand your brand; it’s storied past, its present challenges, and its ambitions for the future.

When we ask about your brand, we don’t want the Sparknotes version.

We want to know the real story behind what you’ve created.

Tell us how you’re out there changing lives. And how it all started when your founder received a toy stethoscope for their seventh birthday. 

We want to know how you see your brand and what you value, as well as how your consumers see you and what drives them. 

There’s nothing like a workshop to get the mind-bustling and the creative juices flowing, so we’ll host a brand strategy workshop so we can take a deep dive into your vision.

We love a workshop, our recent one with Cardiff Metropolitan University to kick-start their Sport Cardiff branding project, was our biggest yet, with over 20 stakeholders in attendance. It was so big, that we teamed up with our expert brand strategy consultant BrandRocker, to deliver an entire experience.

Our more intimate sessions, like the brand workshop with SustainIt recently, are just as productive and insightful, with a team of 5 joining us at the studio for a full day of discovery. 


Vision Board

Just as there are different ways to tell the same story, there are several aesthetic possibilities for your brand to consider when developing its visual identity.

So before we start crafting your logo and building your identity, we need to take a moment to explore these possibilities and collaboratively decide in which creative direction we want to go.

You’ll receive a series of magical mood boards, showcasing different approaches. From illustrative identities to iconography, to type-based logos, we’ll leave no stone unturned.

It’ll be an opportunity to tell us what you like, what makes you chunder (it happens), what you’d like to explore in more detail, and most importantly why.



Now, the magic really begins with the creation of logo concepts.

As these are born out of the information and insights uncovered in the discovery stage, and then inspired and guided by the aesthetic developed in the vision board stage, they will expressly reflect the unique personality of your brand and be rooted in your values.

But don’t worry, we’re not expecting you to choose a favourite or settle on a final design at this stage. 

This is an evolving process and we need to know, just as we did in the vision board stage, what’s driving you wild with passion, what’s giving you the ick factor, what’s worth experimenting with further and why.



If the logo is the face of your brand, then the identity is how it lives in the world.

It’s the visual language that speaks to connect with consumers and adapt to different environments.

As important as the logo is, it is actually the identity that unites the brand across touchpoints, driving recognition and memorability.

During development, we’ll explore colour and how that colour should be used. We’ll explore accompanying icons or marks, we’ll explore how your future sales and marketing collateral could look with your fresh new identity. 

It’s the perfect chance to get a glimpse into the future once your brand is launched into the world. 


Brand Guidelines

In this final step, we create robust guidelines explaining every detail of how your new logo and identity work.

An empowering tool to be used across your organisation, clearly explaining what to do and what not to do when creating brand communications. 

With this brand bible in hand, you and your team will have all you need to create a powerful brand impact through compelling consistency.

How in-depth we go at this stage, depends on your budget. We can keep it simple and stick to colour, type and logo use. 

Or, if you’re thinking big and have big plans, we can provide you with guidance on how your brand should look and feel across print marketing, digital marketing, and social media and even provide the starting blocks for launches, such as sales brochures, social media covers and profile images.

We never deliver and ditch

We don’t. It’s actually one of our culture points

With Tiny Wizard by your side, you’ll have a hard time blending in and your audience will have an even harder time ignoring you. 

So, your identity is impressive, your collateral is consistently compelling and your sales tools are spellbinding. What’s next? 

If you’re thinking even bigger, we can support you with your launch, with spellbinding animated videos and digital and print materials. 

Check out our work with Welsh Cycling and Sales Made Easy, to see how we worked with them to develop their brand, and support them with further spellbinding visual communications, across all platforms. 

What you get

Talent: A team of talented creatives, by your side, to help you transform your brand.

Unlimited rounds of amends: We never cap on amends, because our mission is to build the best. So, if we need to change things up, we will. Instead, we’ll work on each stage until it’s perfect before you sign off and we can move on to the next one. No backsies. 

Expert advice and guidance: expect to be asked ‘why’ a lot! We’re not here to massage your ego. 

A toolkit to be proud of: We won’t hold back any assets we create for your brand, it’s yours at the end of the day. We’ll supply all the original files for any and all artwork we create, including icons, illustrations, and documents. 

Brand Guardians for life: We never deliver and ditch. We’ll know your business so well that we’ll be around when you need us to help create content and help you grow.

The joy and ease of working with a specialist team.

Show off your excellence & stand out in the sea of sameness. 

Summon a wizard today. 

Sign up to hear latest news and competitions

Be part of the wizard family with regular updates (we promise not to spam you, that’s not our style).