Maximise Your Marketing Efforts with Animated Explainer Videos
As a marketing manager, it’s essential to find ways to effectively communicate your brand message and increase brand awareness.
But you knew that already. That’s why you’re here, right?
Animated explainer videos are an essential and valuable tool in your marketing strategy. These visually appealing videos use animation, graphics, and narration to explain complex concepts in a simple and engaging manner.
Allowing you to hack those waning attention spans. (Which seems to be shrinking by the day)
They can also be super cost-effective and versatile, allowing you to repurpose the production and distribute everywhere your brand shows up online. Giving you more bang for your marketing budget.
What’s not to love?
But why should you consider using creative animated explainer videos for your brand?
Here are just a few benefits.
Increased engagement and retention
Animated explainer videos are proven to increase engagement and retention rates.
According to a study by Forbes, viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text. These videos are more likely to be shared and remembered than other forms of content, which can lead to increased brand awareness.
Basically, no one is going to read a beefy about page anymore, so ditch those scrolling web pages.
Improved SEO
Incorporating video into your website can also improve your SEO. Google gives higher rankings to websites with video content, as it is a signal of high-quality and engaging content.
By creating an animated explainer video for your brand, you can not only improve your SEO, but also make your website more attractive to potential customers.
Beware though, don’t just tick it off your bucket list, make sure you’re creating quality content that aligns with your brand.
Increased conversions
Animated explainer videos have been proven to increase conversions and sales. According to a study by HubSpot, using video on landing pages can increase conversions by up to 86%. These videos are particularly effective at explaining the value and benefits of a product or service in a short, entertaining and captivating way, which can help to convince potential customers to make a purchase.
Cost-effective
Creating an animated explainer video can be more cost-effective than traditional forms of marketing, such as television or print ads.
These videos can be easily shared across multiple platforms, reaching a larger audience at a lower cost. Additionally, once an animated explainer video has been created, it can be used for an extended period of time, providing a long-term return on investment.
Repurpose. Reuse. Recycle.
Make sure your chosen agency is focussing on creating evergreen content that you can keep using to your heart’s content.
Versatility
Animated explainer videos can be used in a variety of settings and for a range of purposes. They can be incorporated into website landing pages, social media campaigns, email marketing, and more. These videos are also highly customisable, allowing you to tailor the content and messaging to your specific audience and goals.
Phew, now that we’ve covered the benefits of creative animated explainer videos for your brand, let’s look at some statistics that further illustrate their effectiveness!
– According to a survey by Wyzowl, 63% of businesses said that they have gained a new customer as a direct result of using video marketing.
– Animoto found that using the word “video” in an email subject line increased open rates by 19% and reduced unsubscribes by 26%.
– A study by HubSpot found that using video on a landing page can increase conversions by up to 80%.
– According to a survey by HubSpot, 54% of consumers want to see more video content from a brand or business they support.
As a marketing manager, it’s important to utilise every tool at your disposal to effectively communicate your message and reach your target audience. Creative animated explainer videos can be a powerful way to increase engagement, improve SEO, boost conversions, and more.
Don’t underestimate the value of incorporating these videos into your marketing strategy.
For more information on video marketing, check out these related articles:
The 10 Best Brand Storytelling Examples
How long should an explainer video be?
Who needs a headline when you can watch an animated video?
Start your animation journey today and summon a Wizard!
